The contemporary men are Self Made. Whatever they do, wherever they reach, whether they experiment, fail or succeed; they owe everything to themselves. Rather, following an icon, they follow themselves and create their own identity and a league of followers. These men are of different breed. They are proud of being ‘Self Made’.

Sero, being the trusted and popular fashion brand for men, since 1971, has evolved with the time, complementing the philosophy of Self Made. Over the years, Sero has set a benchmark in the fashion fraternity by presenting fine quality of shirts, trousers and denim. With a comprehensive range of the finest brands and latest collections, Sero reflects the Self Made attitude of contemporary men.


Sero salutes the spirit of Self Made Men with an exclusive line of premium formal shirts, crafted with exquisite fabric, voguish designs and mod patterns.